Not long ago, Invenio celebrated being 18 months old. In that short space of time, there’s been plenty that’s been achieved – and even more to look forward to.
Youth in business (and particularly in this industry) is not always considered attractive. Because of this, it’s not been a point that I’ve drawn much attention to when writing promotional materials.
But, why not?
The industry is full of long-in-the-tooth, mediocre, has-been (and never-was) suppliers... and so it’s a great opportunity for young contenders like Invenio to come in and shake things up a bit. True, there are companies out there that wouldn’t do business with us simply because of our age. They like their suppliers to be larger and more established (although that’s a view that’s changing fast – something that you can more learn about in Martin Butler’s recent Computing article “Smaller Firms are coming into Fashion” http://bit.ly/Qbk4E).
Being younger and smaller in a marketplace full of established behemoths reminds me of the old Avis Rent a Car slogan ‘we try harder’. This tagline was created in response to being #2 in the car rental marketplace – behind Hertz. And it’s very true – we have to work twice as hard to prove ourselves to be worthy of our customers’ business. We have to work twice as hard at earning our customers trust. And we have to work twice as hard to get new business.
But I don’t mind a bit. Invenio was founded by people who already worked for the bigger players – and didn’t like what they saw. And so, here we are – doing battle with the big boys and, more often than not, gaining customers through simply trying harder.
If you’re thinking of doing business with a young company, but not sure if you want to take the leap, here are some benefits you stand to gain:
- A more personal, proactive service.
- Lower charges, through a leaner infrastructure and lower operational overheads.
- The ability to influence the business and its growth and development.
- A direct line to the MD - and his or her team... (all empowered to make immediate decisions and take immediate action on your behalf).
- Access to highly skilled, driven personnel... (all pushing the envelope to create a truly exceptional, innovative and first class customer service experience).
Of course, there will come a time when we’re considered to be the old guard. But I’m sure the team here have learned enough from our previous experiences not to make the same mistakes as our forebears.
Have a great weekend.
Laura
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